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Lanten vs
WATI is a WhatsApp Business platform: a shared WhatsApp inbox, broadcast campaigns and no-code chatbots, for any business that sells or supports on WhatsApp. Lanten is a shared inbox for email and WhatsApp together, built only for UK estate agents, that knows the property behind every message and syncs with the CRM. This page is our honest attempt at the difference.
The short version
WhatsApp marketing tool, or an agency inbox that includes WhatsApp.
WhatsApp is your main channel, you send campaigns to thousands of contacts, you want a chatbot answering first, and email isn’t where your work happens. For retail, e-commerce and support teams it’s well made.
You’re an estate or letting agency. Most of your day is email, WhatsApp is the other half, and every message is about a property in your CRM. You want one inbox for both, drafts in your voice, and the record in Street or Acquaint updated when you approve.
Side by side
Based on WATI’s published features and pricing as of September 2026. If we’ve got something wrong, tell us and we’ll fix it.
Lanten is the best WATI alternative for estate & letting agents
WhatsApp done properly — next to the email it belongs with.
A tenant emails about the boiler, the contractor WhatsApps back, the landlord wants an update by email. In WATI that’s three tools. In Lanten it’s one conversation on one property.
Agencies don’t blast 5,000 contacts. They answer 200 people a day about their homes. Lanten is built for the second thing: fast, personal replies with the property record behind them.
WATI’s model is a bot first, a person if needed. Lanten’s is a person every time — with the reply already drafted, the job already planned, and the CRM updated when they press send.
Where it actually matters
Three things a WhatsApp platform can’t do for an agency.
WATI has no email. Landlords, solicitors, portals, referencing companies and most tenants still write to lettings@. A WhatsApp-only tool means your team keeps two inboxes open and nobody sees the whole picture of a property.
WATI sees a phone number with some attributes. Lanten sees the property, the tenancy, the landlord and the maintenance history — from Street or Acquaint. That’s the difference between “Hi, how can we help?” and “Hi Sam, I’ve booked Jas for Thursday morning.”
WATI’s flows and campaigns are built for selling. A letting agency’s WhatsApp is for keeping people informed about their homes, and a bot at the front of that conversation is exactly what tenants and landlords don’t want. Lanten keeps a person on every message and just makes them faster.
