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Lanten vs
SalesRook and Lanten are both built for UK estate agents, and that’s where the overlap ends. SalesRook is an AI agent that answers new leads for you — portal enquiries, valuation requests — around the clock, in its own voice. Lanten is the inbox your team already works in, drafting every reply in your voice for you to approve, and doing the CRM work behind it. This page is our honest attempt at the difference.
The short version
One is a bot at the front door. The other is the office behind it.
Your problem is new leads going cold. You want portal enquiries and valuation requests answered in seconds, at 11pm, qualified and booked in — and you’re happy for that first conversation to be with an AI assistant rather than a named negotiator.
Your problem is the inbox — hundreds of emails and WhatsApps a day across lettings, property management and sales, each needing a reply in your voice and a record updated in the CRM. You want a person to press send, and everything else done for them.
Side by side
Based on SalesRook’s published features and pricing as of September 2026. If we’ve got something wrong, tell us and we’ll fix it.
Lanten is the best SalesRook alternative for agencies that want to stay in the conversation
Same leads, answered fast — by you.
Every lead gets a fast, well-written answer that reads like the negotiator who’ll actually show them round — because they approved it. No “I’m Rook, your virtual assistant”.
Lettings, property management, landlords, contractors, sales — the same inbox handles all of it. Lead response is one job among many, not the product.
Lanten reads the property record before it drafts and writes back — notes, tasks, maintenance jobs — when you approve. SalesRook hands the lead over; Lanten carries the whole thread.
Where it actually matters
Three questions to ask before you pick.
Some agencies do — speed wins leads, and a bot never sleeps. Others have built their reputation on being the agent you can actually reach. Lanten keeps a person in the loop on every message; SalesRook takes the person out of the first one. Neither is wrong. Be honest about which you are.
If it’s unanswered portal leads, SalesRook is aimed squarely at that. If it’s the property manager with 140 unread emails, the landlord waiting on a boiler update and the WhatsApp from the contractor nobody logged — that’s Lanten’s job, and a lead bot doesn’t touch it.
Yes, and some agencies will. SalesRook in front of the portals, Lanten in the inbox. But if you only want one system and one bill, Lanten answers the leads too — just with your name on the reply.
