Street vs Alto vs Reapit: An Honest Comparison for Lettings Teams (2026)

Street.co.uk, Alto and Reapit are three of the best-known CRMs in UK residential sales and lettings, and none of them is "best" outright. Street leads on modern, design-led software with built-in AI and client apps; Alto is an established all-in-one cloud CRM used, it says, by around 6,000 agencies; Reapit offers the deepest enterprise platform, from client accounts to a data warehouse, and scales from start-ups to franchise networks. The right choice depends on your agency's size, workflows and integration stack — this guide compares the three on what each vendor actually publishes.

Key takeaways

• There is no single winner: Street is positioned around design and automation, Alto around established all-in-one value, Reapit around depth and scale.
• All three cover sales, lettings, property management and client accounting; the differences are in depth, user experience and ecosystem.
• Ratings on Kerfuffle, the UK proptech review platform, are close as of July 2026: Street 4.9/5 (22 reviews), Reapit 4.8/5 (196 reviews), Alto 4.7/5 (62 reviews).
• Corporate context matters: Alto sits within Alto Software Group, spun out of Houseful (Zoopla's parent) in January 2025; Reapit operates across the UK & Ireland, Australia, New Zealand and Denmark.
• Evaluate with the same demo script, the same data-migration questions and the same integration audit for each — not on brand familiarity.

Quick verdict: who suits which CRM?

• Choose Street.co.uk if you want the most modern-feeling platform: agent and client apps, 24/7 online booking, Street AI for listings and call handling, and an open API. Its lettings module automates certificate tracking and maintenance triage.
• Choose Alto if you want a proven, browser-based all-in-one — sales, lettings, property management and client accounting — with a large existing agency base, a broad partner network and advertised all-inclusive pricing.
• Choose Reapit if you are a growing multi-branch or enterprise agency that needs configurability, client accounts run "with full compliance" (Reapit's wording), business intelligence via its DataWarehouse, and an AppMarket of integrated apps.

Street vs Alto vs Reapit: comparison table

All entries below are drawn from each vendor's own public pages (July 2026) or the cited review platform; scale figures are the vendors' claims.

	Street.co.uk	Alto	Reapit
Typical agency profile (as positioned)	Single-branch independents to national agencies wanting a modern, design-led platform	"Self-employed agents to multi-branch leaders"	"Startups and established local agencies" through to "large agency and franchise chains"
Sales & lettings coverage	Sales, lettings, property management, client accounting	Sales CRM, lettings CRM, property management incl. client accounting	Sales CRM, lettings CRM, property management, client accounts
Mobile apps	Agent App plus client-facing apps for tenants, landlords and contractors	Cloud-based and browser-first; no dedicated agent app is promoted on its site — confirm current mobile options with Alto	Reapit Go mobile app
AI features (vendor-described)	Street AI: listing generation, call handling, photo editing, sale summaries	Alto Intelligence: lead qualification (Lead Flow), smart listings, analytics	AI property descriptions
Ecosystem & API	Integrations directory across compliance, referencing, comms and marketing; REST API described as free and open, with webhooks	40+ integration and referral partners listed	AppMarket of integrated apps; Foundations Web API
Scale (vendor-claimed)	623k+ properties listed; 14+ industry awards since 2023	Around 6,000 agencies; 95% retention	15k+ branches worldwide; 78k+ agents; 1m+ properties under management
Kerfuffle rating (July 2026)	4.9/5 from 22 reviews	4.7/5 from 62 reviews	4.8/5 from 196 reviews

What is Street.co.uk best for?

Strengths. Street's pitch is "software worth switching for": a modern interface, an Agent App, branded client apps, and online booking so applicants and clients self-serve around the clock. For lettings it advertises automatic tracking of gas safety, EICR and EPC certificates with pre-expiry alerts, and maintenance routed through tenant, contractor and landlord apps. Street AI handles listing generation, photo editing and call handling. The company lists EA Masters Supplier of the Year awards among 14+ industry awards since 2023, and holds the highest score of the three on Kerfuffle's Street page — 4.9/5 — albeit from the smallest review base (22 reviews).

Considerations. That smaller third-party review base cuts both ways: satisfaction looks excellent, but there are fewer independent data points than for Reapit's 196 reviews. Pricing is quote-based, built on listing volumes and the products you take, so budget conversations happen at demo stage. And switching is a real project — our first-90-days checklist for moving to Street sets out what migration involves before you commit.

What is Alto best for?

Strengths. Alto, "the last CRM you'll ever need" in its own tagline, is a cloud platform spanning sales, lettings, property management and client accounting, and it targets everyone from self-employed agents to multi-branch groups, councils and housing teams. It claims around 6,000 agencies and 95% customer retention, advertises onboarding in as little as four weeks, and promotes all-inclusive pricing with "no surprise costs". Its integrations page lists more than 40 integration and referral partners — including lettings staples such as Goodlord, Fixflo, Vouch and Tapi — and Alto Intelligence adds AI lead qualification and smart listings.

Considerations. Alto's corporate home has changed: it now sits within Alto Software Group (alongside Jupix, CFP and Yourkeys), which Houseful — Zoopla's parent — spun out as a standalone group in January 2025. That is not a criticism, but it is worth asking about the product roadmap at demo. Alto is browser-first, and no dedicated agent app is promoted on its site, so mobile-heavy teams should confirm current options. Its Kerfuffle score is 4.7/5 from 62 reviews — strong, if slightly behind the other two.

What is Reapit best for?

Strengths. Reapit is the scale player: it claims 15,000+ estate agency branches worldwide, 78,000+ agents and over a million properties under management, operating across the UK & Ireland, Australia, New Zealand and Denmark. The platform spans sales, lettings, property management, bookings, the Reapit Go mobile app, client accounts ("manage monies with full compliance") and a DataWarehouse for business insight. Its AppMarket and Foundations Web API give it one of the broadest ecosystems in UK proptech, and its solutions pages explicitly cover start-ups and local agencies, growing chains, and large franchise operations. It also has the deepest independent review base here: 4.8/5 from 196 reviews on Kerfuffle.

Considerations. Breadth rewards planning: a highly configurable platform delivers most when implementation, training and reporting are properly resourced, so smaller teams should check which modules they actually need. Pricing is not published on the pages we reviewed, so confirm costs — including implementation — at demo stage.

How do you run a fair CRM evaluation?

Use one demo script for all three. Bring your own scenarios rather than watching the standard tour: a new applicant through referencing to move-in; a gas certificate expiring in 21 days; an arrears chase; a deposit-return dispute; a landlord querying a statement. Score each CRM on clicks, clarity and what happens automatically.

Ask the same data questions. What exports do you get, what survives migration, and how long do you keep read-only access after leaving? A vendor's confidence about getting data out tells you a lot.

Audit your integrations. List everything currently hanging off your CRM — portals, referencing, deposits, AML, inventories, phones, email — and check each against the vendor's directory before you sign. If Street is on your shortlist, start with our guide to the Street integrations worth reconnecting first.

Benchmark capacity, not just features. Decide what improvement would justify the switch — for context on workload norms, see our analysis of how many properties one property manager can handle.

Does your CRM choice lock in the rest of your stack?

Less than it used to. The major portals feed from all three platforms, and a growing layer of tools is CRM-agnostic. The inbox is a good example: Lanten, an Outlook add-in for letting agents that surfaces CRM records beside each email and drafts replies for approval, works across Street, Alto and Reapit alike. So let core workflow fit — tenancy progression, compliance, accounting — lead the decision, rather than any single peripheral tool.

FAQs

Which CRM is best for UK letting agents?

It depends on your profile. Street suits teams that value modern UX, client-facing apps and built-in AI; Alto suits agencies wanting an established browser-based all-in-one with all-inclusive pricing; Reapit suits multi-branch and enterprise operations needing configurability, client accounts and reporting depth. All three are rated between 4.7 and 4.9 on Kerfuffle as of July 2026, so shortlist by workflow fit, not headline score.

Is Street.co.uk better than Alto?

They are different bets rather than a ranking. Street leads on design, mobile apps and automation and scores 4.9/5 on Kerfuffle from 22 reviews; Alto offers a longer-established all-in-one with a claimed 6,000 agencies and scores 4.7/5 from 62 reviews. Run the same lettings scenarios through both demos and compare clicks, automation and reporting on your own workflows.

Does Reapit work for small agencies?

Yes — Reapit's solutions pages explicitly describe "the platform for startups and established local agencies" alongside offerings for growing chains and large franchises. Smaller teams should still confirm which modules they need and what implementation involves, since much of Reapit's depth (such as DataWarehouse) is aimed at larger operations.

How much do Street, Alto and Reapit cost?

None of the three publishes a full price list on the pages we reviewed. Street says pricing is built on listing volumes and the products you use; Alto advertises all-inclusive pricing with no surprise costs; Reapit quotes on enquiry. Whichever you choose, budget for migration, training and integrations as well as licences.

Whichever CRM wins your evaluation, Lanten can sit in your team's Outlook inbox from day one — see how it works at lanten.ai.